Bleu by Astrid is a distinguished local brand from Balikpapan, specializing in a variety of handcrafted crochet products, including bags, wallets, dolls, home decor, and more. Each product by Bleu by Astrid stands out due to its unique handmade quality, crafted by skilled artisans using premium materials and trendy designs.

The brand was founded by Astrid Victoria, who transformed her passion for thread-based handicrafts into a thriving business. Motivated by the enthusiastic response from her community, Astrid not only pursued her craft but also empowered local women, the elderly, and children from orphanages by involving them in the production process. This initiative not only aids in the company's production but also provides meaningful opportunities and support for these groups.

Bleu by Astrid's creations have garnered attention both locally and internationally. The products have been successfully sold in Balikpapan and Jakarta, notably at the Inacraft exhibition, and even reached Australia with a shipment of 200 pairs of earrings. The brand receives support from MSMEs through the BUMN house and actively participates in exhibitions and curations, including Pertamina Smexpo, BRIpreneur, and Bank Indonesia.

Currently, Bleu by Astrid's exquisite hand-knotted products are available offline at several prominent locations in Balikpapan, such as Matahari Department Store, Balikpapan Superblock Beach (BSB), Rumah BUMN, and directly at the Bleu by Astrid Gallery located at Marsma Iswahyudi Street No. 528.